About Us

After an extensive taste test or two, we're beyond excited to announce that Virgin Wines Redemption store is open for business.

Virgin Wines Redemption store is your new one-stop shop for all your drinking needs. It's home to a huge range of premium vinos, beers and spirits that you won't find at your local. The best bit? Everything in the store can be purchased using your Velocity Points.

We've partnered with the experts at Laithwaites to bring our valued Velocity members top quality drops from around the world. With over 50 years' experience, Laithwaites is a family-run global business whose knowledgeable and passionate team knows more than a thing or two about wine.

Just like a sharp cheddar and a bold Cabernet, we think this is a perfect pairing. Together, we're committed to bringing you delicious, handcrafted wines from top regions around the globe straight to your table. And not just wines, but beers and spirits too. We want to connect you with brands and producers from all over the world that we know and trust to bring you exclusive drops that you won't find anywhere else.

So come on in to Virgin Wines Redemption store and take a look around.


"Wine, done right, really is such a personal
thing; and it’s best that way."

Satisfaction guarantee


Redeem Points

Yes you can now “buy”
wine with Points!!

Delivered directly

Très convenient

winemaker Greg Follett - Wine Maker of Lake Breeze wines.


We always choose to work with passionate winemakers who most often hail from boutique family wineries dealing in smaller volumes. We respect those who choose QUALITY OVER QUANTITY… mainly because they share our passion for handcrafted beauties. The long-standing relationships we have today were built out in the vineyards, face-to-face.

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Our wine

We have a global team with a network of contacts built and nurtured over FIVE decades! Exploring Australia’s smaller wineries can be difficult, time consuming and potentially unachievable for members. We aim to be a one-stop solution. Our team have personally tasted and rated every wine in our range, and love putting new wines and styles on the shelf – helping push the boundaries of the wine world wider and wider.

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Our growers

Great wine is made in the vineyard. Growers are often the forgotten people of wine – tending a vineyard is hard, time consuming work. The dedication and passion needed to ensure grapes reach optimum ripeness, balance and flavour is often passed on through generations. Boutique wineries often start when growers stop selling their grapes to the big boys and make wine for themselves. We share their passion.

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Our global
wine experts

Every wine in our range has fought for its place on the shelf and has been personally rated and tasted – then retasted – by our own experts. Internationally, these include Justin Howard-Sneyd (MW), founder Tony Laithwaite, legendary wine author Hugh Johnson and our award-winning buying team led by Aussie-born Beth Willard. Our home-grown range is looked after by Fiona Warren-Tibbetts, the hugely experienced buyer Dan Parrott and the very knowledgeable Australian wine team.

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Our wine

Wine brings people together. People like to chat over a glass, and often enjoy discussing the wine itself. We pride ourselves on working directly with the wineries so we can provide the best possible value – we offer top shelf wines at bottom shelf prices. We travel far and wide to source those gems we offer, and we even give you access to exclusive wines from top wineries. Discover our range today.

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Our delivery

Delivery is expertly handled by trusted couriers. Our Customer Service team are on hand and available should you have any questions before you order gets to your door. And if, for whatever reason, you’re not satisfied with a bottle in your case, we’ll organise a hassle-free return delivery.

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Our Satisfaction Guarantee

Very simple: if you don't like a wine, you don't pay for it!
In the unlikely event of a wine not being to your taste, we’ll make sure that returning the bottle is easy for you. All you need to do is let us know by phone or email and we’ll arrange for the wine to be picked up. Please refer to our Terms and Conditions. Our top priority is that you’re happy with your order.

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Terms and conditions

Laithwaites wines are covered by a satisfaction guarantee subject to certain conditions – if a wine fails to satisfy, for whatever reasons, assuming it has been stored in suitable conditions and has met Laithwaites wine handling conditions, it will be collected and refunded or replaced (subject to Virgin Wines Redemption store Terms and Conditions). Subject to applicable law Laithwaites does not offer refunds and returns on older vintages and fine wines.